New Public Dataset: Removed Sellers.json
By Rocky Moss
We fetch all known sellers.json files each day and compare them with the previous day. This dataset will show you all the seller objects which are removed or modified each day.
Category: Research & Development
Turning Bad News Into Ad Views: How Some Publishers Get Laundered Traffic from Controversial Content
By Rocky Moss
IVT trackers struggle to detect traffic generated via popunder. Allowing fraudsters to launder traffic and remove any trace of suspicious referral headers.
Another Internet Scam: The Omni Redirection Network
By Rocky Moss
How an operation uses over 12,000 unique domains to bounce and launder traffic to 81 destinations.
SupplyChain Object brings light to darkness
By Rocky Moss
Gain impression level insights into the advertising supply chain.
What is Sellers.json? Is it the best move forward?
By Rocky Moss
Learn about the counterpart to ads.txt. Sellers.json allows buyers to map seller IDs to the corresponding business entity.
What is Ads.txt? Solving the Mammoth Ad Fraud Problem.
By Rocky Moss
Ads.txt is an industry-wide initiative, championed by the Interactive Advertising Bureau (commonly known as the IAB), which aims to reduce the prevalence of domain spoofing.