By Rocky Moss
Introduction to Rewarded Traffic In this article we provide clarity into the practice of “rewarded traffic,” or traffic generated by users who are compensated with in-game currency in exchange for opening ad-monetized publisher pages in a webview during an ad break. There is no real industry documentation about this format for creating web traffic; it … Continued
By Rocky Moss
Introduction In this post, we’ll examine if a Tranco List without Alexa Rank data would be suitable for marketers looking for a new source of site performance data. Would they find the switch over to be jarring? Would the sites they saw on Alexa Rank lists still be present? If so, what sort of consistency … Continued
By Rocky Moss
Introduction In this post, we’ll be sharing what we know about a traffic sourcing campaign that affected multiple Yahoo properties between February 2021 (at minimum; possibly earlier) and February 2022. The sites affected were: yahoo.com & its subdomains, techcrunch.com, and autoblog.com. The traffic was sourced by multiple means, and it’s hard to quantify exactly how … Continued
By Rocky Moss
Even pirates need a retirement plan
By Rocky Moss
Ad arbitrage is the practice of buying web traffic, then selling ad space on your website for more than you paid to acquire the user. It’s not a new practice, not by any means, but we’ve detected a new strategy used to keep it profitable.
By Rocky Moss
Using data gathered from ~150,000 web publishers with Prebid based header bidding wrappers, between January 1st – May 21st 2021, we hope to present to our readers some compelling data points that have not been presented before.
By Rocky Moss
We examine how affiliate fraud is perpetrated using cheaply purchased pop-traffic from adult / torrent sites.
By Rocky Moss
We detected a new pop-under scheme being used by Voice Media Group’s network of site. Here’s how it works.
By Rocky Moss
Mapping shared DIRECT account-bidding IDs across uniquely owned websites to reveal business connections.
By Rocky Moss
We analyzed over 16 million unique subdomains to better understand how ads.txt and sellers.json are used in the wild.