By Rocky Moss
We’ve written before about why app environments are still broken from a verification standpoint, and what we think platforms should require before letting new sellers in. Those posts diagnosed the problem. This one is the prescription. If you run an app marketplace, sell your own app inventory, or operate a platform that doesn’t have an … Continued
By Rocky Moss
When ads.txt launched in 2017, it addressed a specific, structural problem: buyers had no reliable way to confirm who was authorized to sell a given domain’s inventory. The solution was elegant: a text file at the root domain, crawlable by anyone, that listed authorized sellers. It worked because the web is built around domains, and … Continued
By Rocky Moss
In our most recent report, The App Environment Verification Blind Spot, our team analyzed how inventory in app platforms is identified and verified across mobile and connected TV. Our goal was pretty straightforward: we wanted to follow what’s being declared in the bidstream back to something buyers can independently confirm. What we found is that, … Continued
If you’ve ever browsed the web and landed on a site that felt suspiciously vague, repetitive, or just plain low-quality, you’ve probably encountered what’s known as a ‘slop‘ site. Once the domain of content farms, these low-quality websites are now being mass-produced by generative AI at unprecedented speed. While they may look harmless at first … Continued
stg-deepsee-dev.kinsta.cloud updates MFA criteria to better flag ad-heavy, low-quality sites, ensuring transparency and quality in programmatic advertising. Learn more about our new standards.
We’re excited to share our first open-source project, ZeroHero – a simple yet effective zero-shot classifier for text. This Python-based tool is designed to make text classification tasks more manageable, particularly when working with unlabeled or minimal data. ZeroHero stands out for its user-friendly setup and speed, making it a handy resource for various classification … Continued
In this blog post, we’ll take a look at the beginnings of brand safety, and it’s impact on digital marketing strategies.
Brand Suitability is a measure of the overall compatibility between an advertiser’s goals and the content where an ad is being displayed next to. The goal is to create positive brand associations and campaign outcomes while minimizing risk. It’s difficult for marketers to ensure that their ads will not be displayed alongside high-risk content, or … Continued
Most advertisers waste over 12% of their programmatic display ad budget made-for-advertising sites, that number climbs to 24% for programmatic web video.